December 3, 2022


Singularly dandy shopping

Hyderabad-based jewellery designer Sheetal Zaveri talks about her new collection Rooh

Classic jewellery parts, a sprawling place for guests to sit and choose their jewellery parts, is now the flagship shop of jewellery designer Sheetal Zaveri. With the launch of her new selection Rooh, Sheetal has manufactured her way to developing gold jewellery that genuinely appears to be beautiful and can be worn at periods when you pick out to look stylish and glamorous. From developing jewelry for many celebs to carving her way to accomplishment, she has still left no stone unturned to make her jewellery line search wonderful.

Talking about her journey so significantly in the jewelry sector, Sheetal narrates, “I acquired married into the Vithaldas Zaveri household. I liked to create items that I like to don and that is how I started off creating parts for myself and my journey started out. What I made use of to have on men and women applied to like, they made use of to enjoy it. Then I started out producing it for the existing Vithaldas clientele and then there was no looking back again.”

Sheetal is regarded for her silver jewelry parts, but now with Rooh she has experimented with gold. “My preliminary forte was gold when I acquired married 18 years in the past, I was accomplishing gold all these yrs and then when I desired to build much more layouts and carry tiny shift in the society for the young generations, spot weddings and individuals who vacation overseas, for them I preferred to make a little something else and so developed the silver line,” she suggests.

Sharing about the new selection Rooh and customising jewellery pieces, she states, “Rooh is the ancestral parts that I assembled jointly and created them in a minimalistic way, so that people can dress in it additional frequently for modest gatherings. We all have these large items from our mothers and fathers and grandparents, but the younger generation wants to don some thing nominal when they go out for pooja or lunch.

Most of my collection can be worn on each achievable attire — from collar shirts to simple T-shirts and sarees. I make sure that men and women have on their jewellery additional generally. I make absolutely sure that I keep the aesthetic in thoughts like the color combination and placements in accordance to the person when they achieve out for customisations with their jewellery.”

Recollecting her work with the celebrities, she says her favorite is actress Samantha. “I have presented her numerous styles from the classics to the fashionable ones and she carried all the things very effectively and they appeared breathtaking on her much too,” says Sheetal. Relocating ahead with her plans of getting the jewellery line, she claims, “There are a couple of points in the pipeline and we are thinking about it, this was a milestone as it is the very first retail store in Hyderabad. Individuals right here have a feeling of type, they would appreciate to go alongside with the traits,” she concludes on her view  on Hyderabad as the current market for jewellery and fashion.