June 24, 2024


Singularly dandy shopping

Renovi Launches Virtual Stores for DKNY, Diageo and GM Motors During Metaverse Fashion Week

LONDON, March 24, 2022–(Business WIRE)–Renovi has these days declared the design and style and creation of seven digital retailers for main businesses from throughout the vogue, drinks, and motor industries – all launching at Decentraland Manner 7 days.

This push launch functions multimedia. View the total launch here: https://www.businesswire.com/information/residence/20220324005746/en/

Renovi’s bespoke pop-up suppliers and patterns (Graphic: Enterprise Wire)

The organizations, which include things like DKNY, Phygicode by WyldFlwr, GM Motors, Lion, Flavor of the Long term, Prive Porter, and Charles and Keith, are all showcasing their merchandise and makes, all through the premier virtual vogue clearly show of its type.

Getting put from 24 to 27 March, Decentraland Style 7 days is envisioned to see a report number of readers to the platform.

It will consist of 4 times of runway reveals, manner encounters, pop-up stores, and afterparties, that includes a combine of luxurious labels and electronic makes.

Renovi has made bespoke retailers, designed Metaverse acceptable logos and branding, and established novel interior spaces. It has collaborated with Threedium who have created electronic wearables which enables style brand names to encourage their new products to the Decentraland audience.

As portion of the present, DKNY is giving avatars a exclusive, immersive expertise for this virtual retail expo – themed all-around its spring 2022 campaign concept “Do Your Point.” The campaign reinforces values intrinsic to the brand’s ethos – individuality and self-expression, both of those inspired and reinforced in the metaverse.

CHARLES & KEITH’s eye-catching booth will display screen their icons of the season: the candy-coloured Koa shoulder bag, and playful tie-up Alex sandals. Check out the brand’s stunning marketing campaign visuals and check out on electronic wearables akin to a physical retail outlet experience. The model will also be supplying out complimentary Koa bag and Alex sandals wearables to the initially 1000 people to their booth Again in the genuine world, 20 unique micro Koa bags are also up for grabs by means of a social media contest.

Privé Porter is using a leap into the metaverse by issuing authentication NFTs of its uncommon and exceptional handbags. For the initial time, prospective buyers of these authentic, coveted, collectible luxury belongings will be accessible for sale in the metaverse.

GM will showcase the newest electric motor vehicle innovation and sign the commencing of a new era for the GM brand, highlighting the electric and vibrant seem that signifies the foreseeable future of General Motors.

“Flavor of the Upcoming” is Diageo’s test and find out space to investigate the subsequent technology of digital brand experiences. It will element encounters this kind of as digital socializing, distinctive cocktail serves, legendary tailor made digital wearables & unique mixology kits to try out at property. All are available in the branded plaza.

PHYGICODE, a metaverse consortium and brand name incubator, is launching its first phygital manufacturer featuring with competition wear brand name, Wyld Flwr. That includes a digital capsule assortment motivated by Wyld Flwr’s physical line, “PHYGICODE x WYLD FLWR” showcases the incredible talent of Trinidad & Tobago in actual physical and electronic style.

Wyld Flwr attracts inspiration from Trinidad Carnival and Burning Male, and aims to empower females to encounter real flexibility and self-expression, and affording fiscal independence to the women who manufacture the line

Andy Charalambous, co-founder, Renovi, claimed: “We are delighted to have worked with some of the world’s foremost models to deliver their vision to lifestyle in the Metaverse.

“We have labored difficult to make some certainly one of a kind merchants and areas for the display.”

About Renovi

RENOVI is a foremost Metaverse marketplace and structure studio. Because its inception in 2021, it has gained major investment decision and endorsement from some of the world’s top electronic firms together with GDA Cash, a leading digital asset company the Metaverse Team, the world’s very first vertically built-in serious estate corporation, Decentraland and Sandbox, two of the earliest metaverse platforms.

Watch supply model on businesswire.com: https://www.businesswire.com/news/household/20220324005746/en/


Piers Zangana
[email protected]