June 17, 2024


Singularly dandy shopping

Shopping at reliable online jewelry shops is safe and secure

18 Jewelry Store Security Tips | Jewelers Mutual Group

Online shopping is increasing day by day. More and more businesses are turning to the digital space in a bid to lure customers back. 

When the COVID-19 pandemic struck, many traditional businesses were left out – strict restrictions on movement meant people weren’t able to shop in brick-and-mortar stores as they once did.

One of the markets that took a big knock was the jewelry industry. As jewelry shops pivot to online platforms, customers are left to figure out which ones offer safe and secure online transactions. After all, jewelry shopping isn’t cheap.

How do you know you can trust an online jewelry shop? In this article, we’ll bring you tips on safe shopping for jewelry from online stores.

Be wary of scams

When it comes to online jewelry shopping, rather be safe than sorry and out of pocket. Research is key to not being scammed by an unscrupulous hacker and fraudster. If a deal looks too good to be true, it usually is: avoid it.

When you’re shopping for a certain type of jewelry, be sure to research as much as you can about it before you buy it. Learn to spot the differences between real diamonds and ones being touted as real, for example. The same can be said of watches, too. It could save you thousands.

Unfortunately, avoiding scams is easier said than done. Read through the entire website from top to bottom to find any glaring omissions or warning signs about its authenticity and credibility. On the jewelry, the items should be offered with official grading and certificates to prove their origin. At the very least, an online jewelry shop should be a member of the American Gem Society (AGS) – and it must display this on its homepage.

Make sure the website is secure

Website security is of utmost importance. You’ll be entering your personal details, address, credit card information, and more. Check that the website has “https” in its URL. This is the most basic of security measures. Does the website open pop-ups and new browsers when you navigate to the checkout or cart? Does the URL remain the same when you click on the checkout section? If the URL changes, that is a sure sign of a fraud or hacking attempt to glean your personal and credit card information. The website should also carry security icons on its homepage from third-party applications and service providers.

Authorized Dealers for safer business

You might come across the company named Vrai and Oro and wondered if it is reliable. By reading customer reviews and feedback, you will be able to make better-informed shopping decisions. From stocking and selling authorized brands, you will be sure to get the real deal when the courier delivers your package.

That’s why if you’re looking to buy brand-name jewelry, double-check on the brand’s official website that they are indeed authorized sales agents. This helps with guarantees and warranties.

Secure payments with Credit Card Protection

Paying with your credit card means your transaction is insured. Your credit card can reclaim the funds should you need to process a fraud claim against the online jewelry store. The online shop’s checkout section should also accept a wide range of different payment methods and credit card types – if not, this is also a common sign of a phishing scam.


Trust your gut instinct. Just as with brick-and-mortar stores, if you don’t feel comfortable shopping at the store, walk away. There are hundreds and hundreds of reputable online jewelry shops to browse and support.