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Strategy Analytics: Apple Captures Half of All Smartphones Sold During 6.18 Online Shopping Festival in China | National Business

BOSTON–(Business WIRE)–Jun 29, 2022–

According to new exploration from Strategy Analytics, 14 million models of smartphones were bought all through 6.18 on the net buying festival in China this 12 months, down -25% YoY. Apple solidified the leadership at the cost of Chinese brand names. Xiaomi and Honor observe and rank in the top rated a few list.

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China’s 6.18 On the internet Smartphone Sales (Million of Models) and YoY %: 2020-2022, Resource: Method Analytics, Inc.

Linda Sui, Senior Director at Technique Analytics, reported, “COVID-similar disruptions and financial headwinds brought on the mixed performance. Smartphone on the internet gross sales rate grew to 4,300+ CNY (US$ 660+) this yr thanks to the better mix of higher-priced iPhones, up +13% YoY. Even so, complete smartphone online revenue revenue however posted -16% yearly decrease with 62.6 billion CNY (US$ 9.5 billion).”

Peng Peng, Analyst at Strategy Analytics, included, “Apple solidified the management with extraordinary effectiveness during 6.18 pageant this 12 months. Apple outperformed the market place advertising nearly 7 million Apple iphone units, modestly down -4% YoY. We estimate Apple created a revenue of 41.5 billion CNY (US$ 6.3 billion), with a total retail rate of 6,300+ CNY (950+ USD). Apple ranked leading by earnings share throughout all significant platforms (JD, TMall and Pinduoduo etcetera.).”

Yiwen Wu, Senior Analyst at Technique Analytics, added, “Xiaomi and Honor rated in the top 3 checklist, followed by vivo (IQOO) and OPPO. We estimate Xiaomi seized 30% quantity share, a little down from 32% 1 yr ago. Honor captured 10% quantity share, rising from 6% in 2021. Vivo (IQOO) and OPPO rated the top 5 listing with 6% and 4% volume share respectively. Xiaomi dominates the entry and mid-tier phase, Redmi Take note 11 and 11 Pro bought pretty nicely on JD and TMall this 12 months.”

Linda Sui, Senior Director at System Analytics, added, “ remains as the significant system. We estimate about 49% smartphones had been bought by means of during 6.18 on line pageant this year, followed by TMall and Taobao (mixed took 30% volume share). Nonetheless, the leadership and dominance of standard e-suppliers (, TMall and Taobao, and Pinduoduo) have been dented by the growing livestreaming platforms, these as TikTok and Kuaishou that have been catching up speedily. We estimate TikTok and Kuaishou contributed to 8% and 6% smartphone on the internet profits volume share this calendar year all through 6.18, up from 3% and 2% past 12 months. We recommend all stakeholders tracking smartphone on the net channels to intently check and assess the growth of China on the web industry.”

About System Analytics

Strategy Analytics, Inc. is a global chief in supporting companies throughout their scheduling lifecycle by means of a vary of customized industry analysis answers. Our multi-self-control abilities incorporate: business analysis advisory expert services, buyer insights, consumer practical experience structure and innovation know-how, mobile consumer on-device monitoring and enterprise-to-organization consulting competencies. With domain knowledge in good units, related automobiles, intelligent residence, service companies, IoT, strategic parts and media, Method Analytics can build a answer to meet your precise arranging need to have. For more facts, check out us at

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Make contact with: Report contacts:

US Contact: Linda Sui, +1 617 614 0735,[email protected]

European Contact: Peng Peng, +44 1908 423 602,[email protected]

China Call: Yiwen Wu, +86 156 0180 3216,[email protected]

South Korea Make contact with: Woody Oh, +82 10 2230 2201,[email protected]


Market Keyword: Technologies Mobile/Wi-fi 5G Purchaser ELECTRONICS

Source: Strategy Analytics

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PUB: 06/29/2022 04:21 PM/DISC: 06/29/2022 04:21 PM