December 3, 2022


Singularly dandy shopping

What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

Alright jewelers and metalsmiths – you have designed a lovely overall body of function, photographed it, and built a website.

Now it is time to make it additional accessible.

I heart alt textual content so significantly. It is a strong instrument web page accessibility. Though alt textual content is not the only tool at your disposal to make your web page obtainable, it is an vital just one.

It is really Alright if you failed to know about this crucial facet of your site before now. Listed here is a manual to what it is, why you want it, and how to generate it. 

(Author’s note – if you are by now common with alt textual content, scroll down to the How to Write It and Exactly where to Place It sections.)

Alt textual content is the tiny bit of text that you use to describe an picture on your internet site. In some cases it is also called an alt attribute, or alt tags. All major eCommerce platforms have a spot for you to increase alt text.

How it works – another person with a visible impairment wants and desires to use a internet site. In buy to do so, they use a display screen reader that reads the web page out loud. When it hits an impression on the site, it does not skip it, it reads what ever description you’ve presented it.

This is what alt textual content is mainly for – to supply descriptions of your photos.

Other folks who require alt text include things like people with constrained internet bandwidth – ever have tremendous slow online that will not load images? Obtaining alt text there allows you figure out if there is significant information in these shots.

Oh! And alt text is super handy to anyone who employs impression blockers in their e-mail. If photographs aren’t loading, it is important to explain them.

Why you want it

There are plenty of reasons, but the most vital cause is that accessibility and inclusivity support absolutely everyone navigate the online.

For us as small organization homeowners, there are also simple good reasons why we want alt textual content. And there are no downsides to including it to your site.

Reason #1 – Having a web-site that is inaccessible means that you are most likely leaving revenue on the desk. Immediately after all, if somebody are not able to use or navigate your internet site, then they also can’t get from you.

Purpose #2 – All of the textual content that’s on your website is searchable by means of search engines like Duck Duck Go, Mozilla, Google, and so forth. You give you your greatest edge if you have very good details on your web page. And this usually means getting searchable textual content on your visuals.

Reason #3 is my own – I contemplate accessibility to be a simple element of operating a web site, and I attempt to make mine as accessible as I know how to.

How to create it

Alt text has 1 objective, and many benefits and it’s core purpose is to be read through by folks, not bots.

So when you create alt text, imagine about what one more human being needs to know about the image.

Ideal Procedures

  • Place you into the head of a customer searching for jewellery.

  • Consider about how they would describe it, and consider to response their issues.

  • Is it the content? The condition? The stone? If it is demonstrated on an ear?

  • Use search phrases sparingly, and make positive that they are pertinent to the graphic.

  • Be descriptive and will not rely on an more mature online apply of “key word stuffing” *

  • Keep your alt text beneath 150 people or 12 text so that they are comprehensible and readable.


Right here is a image of some earrings. The alt text reads “oxidized silver eye-shaped stud earrings on a metal slab”.