October 2, 2023


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Xinhua Silk Road: Shenzhen fashion week blends digital technologies with new trends in fashion industry

BEIJING, May possibly 6, 2022 /PRNewswire/ — The A/W 2022 Shenzhen Trend Week, which concluded in Shenzhen, south China’sGuangdong Province on April 30, shed light on how the stunning style business blends with stylish features in clothing style and design and output by slicing-edge electronic technologies.

Photo shows the runway show of the A/W 2022 Shenzhen Fashion Week. (Shenzhen Garment Industry Association)

The vogue 7 days released the presently stylish concept of metaverse for the first time and used synthetic intelligence, virtual actuality technologies and 3D electronic modeling to crank out digital outfits, forming an on the web additionally offline clothing exhibition showcase.

Through the style 7 days, a electronic knowledge space, a digital vogue idol team and a digital buying system have been also launched, making the new season clothes and virtual apparel exhibit alongside one another while authentic types and virtual idols interact with each other.

In the meantime, qualified purchasers at residence and abroad who viewed the present by means of the online are living-streaming have been in a position to order the merchandise on the net quickly.

With the craze of the digitalization, Shenzhen’s fashion industry is establishing toward significant-conclude technological know-how, artistic range, model internationalization and fashionable merchandise, mentioned Pan Ming, president of Shenzhen Garment Industry Affiliation. 

It is discovered that there are 4,100 superior-tech enterprises settled in Shenzhen’s Nanshan District, the major venue of the fashion week, empowering digitalization of the fashion business. In the meantime, Lixiu apparel tradition block in just the district has captivated 600 garments brands, getting to be a gathering place for unique trend designers from all in excess of the world.

In 2021, the company earnings of manner field cluster in Nanshan District reached 21.169 billion yuan, up 7.15 % 12 months on calendar year.

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Resource Xinhua Silk Highway